Paw Power Nutrition sells a healthy peanut butter for dogs. The brand was founded in 2020 and set out to create a delicious yet healthy treat for dogs. Paw Power started with their original flavor ‘Dawg Butter’ but has since expanded into adding new flavors and even adding supplements into some of the products. They also donate a portion of their sales to different dog rescue organizations.
After spending thousands of dollars with no results on Facebook, Paw Power partnered with us on not only generating sales from the platform but scaling them. Paw Power had been running ads themselves but with little to no success. They knew their product solved a problem and was a hit with the one’s who did try it, but it was very difficult for them to get consistent sales through any specific channel.
To date, the ads we created for Paw Power have generated over 1,800 purchases. Initially we told Paw Power to shoot raw video of their dogs excited to try the dawg butter and show them licking it off the spoon. We wrote specific copy that grabbed people’s attention right away with the hook being “If you thought regular peanut biter was good for your dog, you may be wrong”. This video has over 700,000 views, 2000 shares and over 3,000 comments. We were able to get consistent, profitable purchases for Paw Power Nutrition at scale.
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