Arca Gear sells a hydro carrier for your water bottle. The carrier allows you to carry your phone, headphones, keys and more with you, wherever you go. Arca Gear gives people a convenient way to carry their favorite bottles over you shoulder and gives you an easy way to keep your belongings with you at all times.
Arca Gear has been on amazon for years now but wanted to expand to their own Shopify store to be able to communicate better with their customers. Arca Gear had initial success launching ads but had issues scaling past ads $20,000 months. The market was there as the product solves a problem, but scaling wasn’t just about spending more money.
Valley Digital Marketing was able to identify the main reasons someone wanted to purchase. From then, we crafted ad copt that would be simple yet grab people’s attention right away. The image we used showed the belongings someone would normally bring with them on hikes, vacations etc and the hook was ‘Tired of carrying around a fannypack?” This ad has produced for over a year and has generated over $150,000/month in revenue.
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