Profitable Ad Spend
Increase in Store Traffic
The Candle Daddy sells candles that are made to make you laugh. Their best sellers are Deez Nutz, Bofa Deez Nutz and Blue Balls. The Candle Daddy is a small business that was started in 2016. They began selling their candles through Amazon where they quickly gained traction and sales had exploded. Not only do the candles make the perfect gift, they have some of the best scents to go with it!
The Candle Daddy only sold on Amazon and they were not selling through their own website. They didn’t want to be so dependent on one platform and wanted to own their own customers. Their Shopify store had only a few customers per month so they knew they needed a traffic source to deliver results and build their own customer base.
The Candle Daddy launched with Facebook ads in 2020 and quickly scaled. Their brand grew, almost overnight and they quickly went from doing only a few orders a day to upwards of 150 a day. These paid ad efforts grew their email list to over 20,000 people and their Facebook page to over 30,000 people.